meet the
creative team

Transparency

Transparency is at the core of our process ensuring open communication, honest feedback, and clear expectations to build trust and empower our clients every step of the way.

Trust

Trust is the foundation of our relationships, built through reliability, consistency, and a genuine commitment to our clients' success.

Collaboration

Collaboration drives our approach, working closely with clients as partners to blend our expertise with their vision and achieve impactful results together.

With a community-driven approach and more than 20 years of combined design and marketing experience in the San Diego Tijuana region, our small but mighty team works alongside clients to build impactful brands, messages, graphics, videos, and visual assets.

Meet The Team

We're a diverse team of creatives spread across San Diego and Tijuana. From design, digital marketing, animations, photography, videos and development, our team has the chops to elevate your brand to the next level.

Ella Napata

Digital Lead & Co-founder

Ella is a passionate creative with 8+ years of experience in the marketing and digital space. Having worked with startups, to global marketing agencies, non-profits, investment firms, and software development companies, Ella has a range of experience. From website development, social media, design, email marketing and more, Ella uses their skills to uplift the startup community and promote diverse brands. They believe in the power of collaboration and plans to build hopsctch as a collaborative bridge between creatives in the San Diego Tijuana region.

EMIR TAHERI

Design Strategy Lead

Emir is a design professional in the AEC industry, blending a background in Architecture with a passion for graphic design. Notable projects include diverse design support for Startup San Diego and his “Re-Encanto” master planning project, which aimed to promote black arts and culture while revitalizing San Diego’s Encanto region. Emir’s contributions extend across San Diego County, reflecting a deep commitment to the architectural community. An active member of the San Diego Architectural Foundation and the American Society of Professional Estimators, Emir is dedicated to advancing architecture and construction, with a unique focus on integrating graphic design.

Dante MENDOZA

Video Editor & 2D Animator

With over 11 years of experience in video editing and 2D animation, Dante Mendoza, has honed his craft to help businesses captivate and retain their audiences. His passion lies in creating visually compelling content that not only engages viewers but also leaves a lasting impact. Throughout Dantes career, he has developed a deep understanding of storytelling, motion graphics, and sound design, which allows him to deliver high-quality videos tailored to meet the unique needs of each client. His work is not just about editing; it’s about bringing ideas to life and transforming concepts into captivating visual narratives.

Phelan Riessen

Web Developer

Phelan Riessen is a seasoned web development professional with a wealth of experience in leading a talented team of developers. Specializing in building dynamic and user-friendly websites, Phelan combines technical expertise with a keen eye for design to deliver exceptional digital solutions. His dedication to quality and innovation has earned him a reputation for excellence in the industry, making him a trusted partner for businesses seeking to enhance their online presence.

KARLA PEREGRINA

Graphic Designer

Karla Peregrina is a graphic designer and emerging visual artist with 7 years of experience in her field, she explores the intersection of color expression and reality through various mediums including painting, drawing, photography, and design. Her artistic approach revolves around reinterpreting her surroundings, utilizing color theory and psychology to evoke emotions and convey symbolic meanings. Karla’s style is characterized by its expressive nature and saturated palette, often incorporating retro, eccentric, and unconventional elements.

Andrea Morales

Photographer & Videographer

Andrea Morales is a Mexican photographer based in San Diego Tijuana since 2017. Her photographic style is shaped by her daily life and a search for identity, spontaneity and curiosity within a changing environment. Andrea explores both digital and analog techniques, aiming to capture the aesthetics of self-discovery. She has collaborated on local artistic projects, won photography contests, and been featured in publications like SDVoyager magazine and the book “Aquí También Es Así.” Morales currently works with the “Cuarto Latente” project, offering workshops and spaces for photographers and image enthusiasts.