the world is so colorful

escaping black-and-white thinking

Digital Marketing

Description: In this evocative video, we explore the intense dynamics of a borderline personality disorder (BPD) and codependent relationship through a self-written poem. The piece delves into the emotional highs and lows, capturing the essence of BPD’s black-and-white thinking and the struggles that come with it. The video concludes with a powerful visual transition to color, symbolizing the reality that unless individuals with black-and-white thinking change their perspective, they will never experience the world in its full, vibrant reality.

 

Software used: Adobe After Effects, Premiere Pro, Lightroom, & Photoshop

 

Results:

  • This 26-seconds video has garnered significant traction, reaching an impressive 1,420 accounts. Notably, 93.9% of these were non-followers, demonstrating the video’s strong appeal beyond your existing audience.
  • The video accumulated 1,962 plays, with 434 replays, indicating that viewers found the content compelling enough to watch more than once. The total watch time reached 8 hours 49 minutes, with an average watch time of 19 seconds per viewer.

 

On the interaction front, the video received 119 likes, and 44 saves—showing that many viewers found the content valuable enough to revisit later. Additionally, the video was shared 8 times, contributing to its broader reach.